In today's society the desire to maintain a youthful appearance has driven the development of minimally invasive dermatological procedures that are designed to rejuvenate the ageing face.
External appearance is very important, it tells others many things about who we are personally, how fit and strong we are, and how confident we feel about ourselves.
The cosmetic interventions sector is growing rapidly. Demand has been driven by a wide range of social, economic and technological factors. Previously undertaken discretely, now people will admit to having had procedures and even celebrate them.
Men are also increasingly likely to consider having a cosmetic intervention.
Advances in technology mean an ever-growing range of interventions or treatments are available, many of these are quicker and less invasive than past procedures. The majority of the market growth has been seen in the non-surgical interventions sector.
Cosmetic plastic surgery includes surgical and nonsurgical procedures that reshape normal structures of the body in order to improve appearance and self-esteem. Healthy individuals with a positive outlook and realistic expectations are appropriate candidates for cosmetic procedures. Plastic surgery is a personal choice and should be done for yourself, not to fulfill someone else's desires or to try to fit an ideal image.